There are two distinct parts of Search Engine Optimization (SEO), and both need to be maximized in order for your legal services website to rank highly in the Search Engine Results Pages (SERP).
The first process is known as “onsite” optimization. The design and content of your website must be search engine optimized and also be consumer friendly.
The second process is known as “offsite” optimization. The major focus of offsite optimization is development of highly relevant inbound links from authority sites.
PageOneNow performs both onsite and offsite optimization for its clients.
Pay per click attorney marketing can be an effective way to reach new clients. Search engines list PPC ads beside the normal (also known as organic) search results.
The ranking of these paid advertisements is determined by a bidding process. It costs nothing for the PPC ad to be displayed, but if a searcher clicks on the ad, the advertiser must pay the amount that they have bid.
Proper management of PPC campaigns is a time consuming process.
PageOneNow manages PPC campaigns for attorneys.Learn More
Since attorneys usually seek clients in a restricted geographical area such as a city. county or state, local search optimization is critical for law firm internet marketing success.
In the past, searchers had to perform a separate local search to get localized results. Now search engines are starting to return geo-targeted results in normal searches. This makes optimizing for local search even more important.
PageOneNow performs local search optimization for all its clients.
The number of mobile phones with internet access is rapidly increasing. It is estimated that mobiles phones with web access number 300% more than personal computers These mobile phones often cannot effectively display normal websites. Rather, a specific design must be used to make your website viewable by smart phones and tablets.
PageOneNow uses the latest web design technology to create websites that automatically scale to tablet computers and smart-phones,